iPod touch sales reach 100 million


The tech giant unveiled a fifth-generation iPod touch yesterday with just 16GB of storage that lacks a rear-facing camera. It is also available in just two colours, black and silver, in contrast to earlier models.

It is thought the simplification of the product, and its lowest ever price tag at $229 (£150), is designed to appeal to customers who would not previously been able to afford the product and who remain out of Apple's usual consumer scope.

Half of all the iPods that Apple sells are iPod touches, but figures from last quarter reported that Apple had sold 5.6 million iPods, a 26 per cent drop year-on-year.

There are no planned updates to the iPod Nano at this time, Mashable reported.

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